C.a name， logo， slogan or design that differentiates a product

D.a collection of symbols intended to create an image in a customer'；s mind

正确答案：a name， logo， slogan or design that differentiates a product；a collection of symbols intended to create an image in a customer'；s mind

8、In marketing， which of the following statements about promotion are correct？

A.It can be used to create awareness.

B.It is simply another name for advertising.

C.It can be used to inform or persuade customers.

D.It can be used to remind customers about a product.

正确答案：It can be used to create awareness.It can be used to inform or persuade customers.It can be used to remind customers about a product.

9、Which of the following are marketing activities？

A.Personal selling

B.Public relations

C.Research&Development

D.Accounting

正确答案：Personal selling；Public relations

10、The traditional 4Ps framework includes（）.

A.people

B.place

C.partners

D.product

正确答案：place；product

第二章单元测试

1、An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from（）.

A.its micro-environment to its macro-environment

B.its internal environment to its external environment

C.its internal environment to its macro-environment

D.its internal environment to its micro-environment

正确答案：its internal environment to its external environment；its internal environment to its micro-environment

2、A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its（）.

A.target market

B.internal environment

C.marketing environment

D.external environment

正确答案：marketing environment；external environment

3、Which of the followings are part of an organisation's macro-environment？

A.Political forces

B.Sociocultural forces

C.Competitive forces

D.Technological forces

正确答案：Political forces；Sociocultural forces；Technological forces

4、Which of the followings are examples of an economic macro-environmental force？

A.A rise in interest rates

B.A fall in demand for commodities such as coal and iron ore due to the global financial crisis

C.The Australian dollar rising in value

D.The level of consumer spending decreasing