智慧树知到《解密市场营销（双语）》章节测试答案

第一章单元测试

1、Which of the following statements are correct？

A.Ethics are a set of moral principles that guide attitudes and behaviour.

B.Ethics are a set of rules.

C.Ethics are subjective and imprecise.

D.Ethics depend on social， cultural and individual factors.

正确答案：Ethics are a set of moral principles that guide attitudes and behaviour.Ethics are subjective and imprecise.Ethics depend on social， cultural and individual factors.

2、Which of the following would be considered a partner in the formal definition of marketing？

A.Customers

B.Retailers who sell an organisation's products

C.An advertising agency who writes the copy for an organisation's television commercial

D.An organisation's supplier of raw materials

正确答案：Retailers who sell an organisation's products；An advertising agency who writes the copy for an organisation's television commercial；An organisation's supplier of raw materials

3、Stakeholders of an organisation could includ

E.（）.

A.shareholders

B.customers

C.owners

D.employees

正确答案：shareholders；customers；owners；employees

4、Which of the followings are about marketing ethics issue？

A.Failing to inform consumers of known potential risks of using a product

B.A salesperson exaggerating the benefits of a product to persuade a customer to purchase it

C.Advertising junk food on children's television

D.Increasing the price of a product due to increased customer demand and limited availability

正确答案：Failing to inform consumers of known potential risks of using a product；A salesperson exaggerating the benefits of a product to persuade a customer to purchase it；Advertising junk food on children's television

5、Which of the followings are potential benefits of an organisation acting in a socially responsible manner？

A.The generation of goodwill

B.It can attract future employees.

C.Good publicity

D.It can encourage consumers to support the organisation.

正确答案：The generation of goodwill；It can attract future employees.Good publicity；It can encourage consumers to support the organisation.

6、A product can be（）.

A.a service

B.a person

C.an idea

D.a good

正确答案：a service；a person；an idea；a good

7、A brand can be（）.

A.the bundle of attributes of a product

B.anything offered to a market