Which of the following statements are correct in relation to post-purchase dissonance?


Which of the following statements are correct in relation to post-purchase dissonance?

A.A consumer feeling they have purchased what they expected after a shopping trip is an example of post-purchase dissonance.

B.A salesperson who follows up with a customer after they have made a purchase may be able to reduce that customer's post-purchase dissonance.

C.A consumer having second thoughts about the wisdom of a product purchase is an example of post-purchase dissonance.

D.A consumer feeling they have purchased too much after a shopping trip is an example of post-purchase dissonance.

正确答案:A salesperson who follows up with a customer after they have made a purchase may be able to reduce that customer's post-purchase dissonance.A consumer having second thoughts about the wisdom of a product purchase is an example of post-purchase dissonance.A consumer feeling they have purchased too much after a shopping trip is an example of post-purchase dissonance.


Tag:解密市场营销 时间:2023-12-17 20:03:43