Which of the following statements are incorrect？

A.Brand equity is the added value that a brand gives a product.

B.Brand equity is determined by the organisation rather than the consumer.

C.A customer's brand loyalty， once established， will never change.

D.A trade mark legally registers a brand name or brand mark in order that an organisation may exclusively use it in the market.

正确答案：Brand equity is determined by the organisation rather than the consumer.A customer's brand loyalty， once established， will never change.