Which of the following statements regarding subcultures are correct？

A.Subcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population.

B.A subculture is a group of individuals who share common attitudes， values and behaviours that distinguish them from the broader culture.

C.A subculture is a group comprising individuals of similar rank within a social hierarchy.

D.A hip-pop culture would be an example of a subculture.

正确答案：Subcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population.A subculture is a group of individuals who share common attitudes， values and behaviours that distinguish them from the broader culture.A hip-pop culture would be an example of a subculture.