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旅游目的地管理
旅游目的地管理
1.
How many stage(s) does WCTC’s post-terrorist attack marketing campaign include?
2.
What is the first phase of WCTC responses to 9/11 attacks?
3.
Which of the following is not included in the pre-planning phase?
4.
What are the common principles in crisis management?
5.
Tourism destinations in every corner of the globe have the tendency to experience a disaster of one form or another at certain point in their history.。
6.
Which of the following descriptions about personal and professional development are true?
7.
Organizations that strive for continuous and never-ending improvement do which of the following?
8.
What is the fundamental question of the planning process?
9.
Which of the following is one of the strategic functions of human resources management?
10.
Which of the following is one of the operational functions of human resources management?
11.
A review of strengths and weaknesses and a competitive analysis is which part of an organization’s communications plan?
12.
Which of the following people would be the likeliest choice for a spokesperson for a CVB?
13.
An important question to ask when planning an individual journalist visit to a destination is:
14.
News releases are written in which format?
15.
Which of the following is an element of a communications plan?
16.
Marketing productivity is measured through the number of visitors.。
17.
CVB Performance Reporting process includes the following three functional areas:
18.
Which is not included in direct data?
19.
What are the two fundamental topics CVBs deal with in the research process?
20.
An activity refers to the physical action taken by the CVB functional area.It helps the CVB and its staff to know whether the activity taken reaches its goal.。
21.
Over which of the traditional four Ps of marketing do CVBs usually have some control?
22.
The CVB product marketing dilemma is:
23.
A product can experience rebirth instead of decline if the firm:
24.
What benefit does participating in a community visioning process have for CVBs?
25.
In which stage of the product life cycle are distribution channels added as demand for a product increases?
26.
Branding is a collection of()in the mind of visitors.
27.
Which of the following guidelines is important to remember for collateral development?
28.
What is the third step in the AIDA cycle?
29.
What is the first step in devising a brand for a destination?
30.
A consolidated approach to destination marketing is beneficial to tourism businesses becausE.
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