D、The third skin is rituals. Festivals， religious practices belong to this category.

正确答案：ABCD

3.There’s neither superior nor inferior characteristics of culture.（）

A、正确

B、错误

正确答案：A

4.What is not the characteristics of large power distance cultures？（）

A、Subordinates are often very respectful to their leaders.

B、Employees expect their bosses to make decisions for them.

C、The superiors make the decision and are entitled to more privileges.

D、Employees have the rights and feels free to complain.

正确答案：D

5.Collectivists emphasize building relationships with others and task accomplishment becomes an indirect or secondary goal. （）

A、正确

B、错误

正确答案：A

6.What are the features in high masculinity cultures？（）

A、Males dominate a significant portion of the society

B、Females dominate a significant portion of the society.

C、Demonstrating your success is not welcomed.

D、Demonstrating your success are seen as positive characteristics.

正确答案：AD

7.Glocalization， which means globalization and localization， is very important in international marketing. （）

A、正确

B、错误

正确答案：A

8.Business culture of high uncertainty avoidance society has the following features （）

A、Employees would prefer to keep their pension funds in a safe and low interest account.

B、Employees tend to prefer to try anything new.

C、Employees are not likely to try anything new.

D、Employees are willing to have their pension funds invested in the stock market

正确答案：AC

9.Countries with short-term orientation prefer to invest in lifelong personal networks.（）

A、正确

B、错误

正确答案：B

10.What are the principles that we should keep in mind n academic writing？（）

A、modesty

B、clarity

C、formality

D、efficiency

正确答案：ABCD

第三章测试

1.（）requires that the company could be the lowest cost producer， yet not offer the lowest-priced products or services.（）

A、Vertical integration

B、Global product strategy

C、Cost leadership

D、Product differentiation

正确答案：C

2.The start-up has made itself a leading supplier of information technology （）.

A、infrastructure

B、transport

C、consequences

D、dominance

正确答案：A

3.Unlike persuasive writing， an argumentative essay is more concerned with （） than with behaviors.