智慧树知到《经管学术英语（山东管理学院）》章节测试答案

第一章测试

1.What is marketing？（）

A、marketing is discovering and giving consumers what they want and need.

B、Marketing is not only selling and advertising.

C、Marketing broadly includes services、events、 experiences、places and so on

D、Market offerings are not limited to physical products.

正确答案：ABCD

2.Marketing is discovering and giving consumers what they want and need， and doing this at a profit. （）

A、正确

B、错误

正确答案：A

3.What does the process of marketing research include？ （）

A、problem definition

B、searching for and collecting information

C、analyzing data

D、the findings and the implications

正确答案：ABCD

4.Companies should do marketing research before designing flexible marketing strategies.（）

A、正确

B、错误

正确答案：A

5.What is distribution research？（）

A、studies of premiums， coupons， and deals

B、Research of import and export regulations and practices.

C、examining brand preferences and brand attitude

D、Purchase behavior study

正确答案：B

6.Brand awareness research are often conducted by companies to assess their positions in the market.（）

A、正确

B、错误

正确答案：A

7.Primary data are previously collected data for another purpose. （）

A、正确

B、错误

正确答案：B

8.Primary data is collected specifically for the research problem under study. （）

A、正确

B、错误

正确答案：A

9.What are included as the different types of qualitative research methods？（）

A、focus groups discussion

B、in-depth interview

C、data collection for online questionnaires

D、case study research

正确答案：ABD

10.SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. （）

A、正确

B、错误

正确答案：A

第二章测试

1.Where there is the international business， there is intercultural communication.（）

A、正确

B、错误

正确答案：A

2.What expressions concerning culture onion theory is correct？（）

A、The second skin is heroes. These people can be real or imagery.

B、Values are the innermost "； skin of the onion"； and they include principles， goals， or standards ect.

C、The Outer layers of the culture onion consists of symbols such as the way people are dressed， the language they speak.