C.The S-T-P process guides a company to divide its customers into small groups.

D.The S-T-P process helps marketers arrange the importance of different offers from a company.

正确答案：The S-T-P process guides a company to divide its customers into small groups.

3、Which of the following approach belongs to market segmentation？

A.Behavioral approach.

B.Psychological approach.

C.Physical approach.

D.Linguistic approach.

正确答案：Behavioral approach.

4、A company usually divides a market into small groups of consumers based on（）.

A.how valuable the market is

B.the requirement of consumers

C.shared characteristics

D.the need of the company

正确答案：shared characteristics

5、With（）， marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.

A.product positioning

B.market targeting

C.market segmentation

D.market selection

正确答案：market segmentation

6、（）is the second step in the S-T-P process.

A.Targeting

B.Advertising

C.Positioning

D.Segmentation

正确答案：Targeting

7、In order to select target markets， a company needs to（）.

A.enter the most profitable market segment

B.focus the company’s marketing offers on related consumers

C.develop appropriate marketing strategy and goals

D.assess the attractiveness of different segments

正确答案：assess the attractiveness of different segments

8、Positioning is about how a company wants its product to be（）by the target market against main competitors.

A.bought

B.assessed

C.thought of

D.selected

正确答案：thought of

9、The goal of positioning is to create a clear and positive image about（）.

A.when a product will reach the market

B.what a product is about

C.how a product competes against competitors

D.where consumers can get a product

正确答案：what a product is about

10、If a company positions a product by use or application， the company would（）in its marketing activities.

A.highlight how the product is used to show that it is the best solution for the task

B.indicate that the product would contribute to the user’s social identity

C.focus on the products best features

D.emphasize that the product represents significant value

正确答案：highlight how the product is used to show that it is the best solution for the task