正确答案：A rise in interest rates；A fall in demand for commodities such as coal and iron ore due to the global financial crisis；The Australian dollar rising in value；The level of consumer spending decreasing

5、The rising use of social networking sites could be attributed to（）.

A.sociocultural forces

B.economic forces

C.legal forces

D.technological forces

正确答案：sociocultural forces；technological forces

6、Factors those are beyond the organisation's direct control， though the organisation may be able to have some influence over them， are（）.

A.weaknesses

B.threats

C.strengths

D.opportunities

正确答案：threats；opportunities

7、Which of the followings are demographic characteristics？

A.Gender

B.Marital status

C.Ethnicity

D.Age

正确答案：Gender；Marital status；Ethnicity；Age

8、The macro-environment encompasses（）.

A.the factors outside of the industry that influence the survival of the organisation

B.marketing planning

C.country and regional geographic levels

D.local and state geographic levels

正确答案：the factors outside of the industry that influence the survival of the organisation；country and regional geographic levels；local and state geographic levels

9、Key environmental factors that marketers need to consider when analysing the marketing environment include political， economic， sociocultural，（）forces.

A.technological

B.cultural

C.legal

D.environmental

正确答案：technological；legal；environmental

10、SWOT includes（）.

A.strengths and threats

B.weakness and opposition

C.situation and threats

D.weaknesses and opportunities

正确答案：strengths and threats；weaknesses and opportunities

第三章单元测试

1、The broad influences on consumer behaviour can be categorised as（）.

A.situational

B.group

C.individual

D.psychological

正确答案：situational；group；individual

2、Which of the following would describe an opinion leader from a marketing perspective？

A.Media commentators who have a large audience

B.A person of high standing in the community

C.A reference group member who provides relevant and influential advice

D.Your one-month-old baby sister

正确答案：Media commentators who have a large audience；A person of high standing in the community；A reference group member who provides relevant and influential advice