智慧树知到《创新设计思维（Design Thinking for Innovation）》章节测试答案

第一章单元测试

1、Which stage of the design thinking process is about making ideas real， and developing a strategy to introduce them to the marketplace and/or the organization？

A.Implementation

B.Inspiration

C.Investigation

D.Ideastorming

正确答案：Implementation

2、In “the Age of the Customer” experience design matters greatly， because shoppers have； ， according to Manish Madhvani.

A.endless choice

B.joy and delight

C.more friends

D.new ideas

正确答案：endless choice

3、Don Norman believes that the best approach to usability design is（）.

A.multidisciplinary

B.virtual

C.gamified

D.luxurious

正确答案：multidisciplinary

4、A “wow” experience always（）， according to Michael Hyatt.

A.competes on price

B.exceeds all expectations

C.has cultural relevance

D.makes brands world class

正确答案：exceeds all expectations

5、Creativity is hard work， and that is because it is 85% innate talent.

A.正确

B.错误

正确答案：错误

6、People who are curious about other people develop this skill：.

A.synchronicity

B.serendipity

C.emotional intelligence

D.empathic intuition

正确答案：emotional intelligence

7、In the research on entrepreneurial innovation， these 3 C’s are linked to the ability to come up with novel and feasible ideas：.

A.Communication， Creativity， Connectivity

B.Curiosity， Commerce， Community

C.Creativity， Curiosity， Connections

D.Community， Curation， Creativity

正确答案：Creativity， Curiosity， Connections

8、Research shows that for people to be regularly and productively creative， they need to let ideas ；， so as to give their unconscious mind a chance to keep working on the problem.

A.personify

B.evaporate

C.incubate

D.metamorphose

正确答案：incubate

第二章单元测试

1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe？

A.Empathic design.

B.Impulse purchases.

C.Social networking.

D.Serendipity.

正确答案：Empathic design.

2、Why did Nespresso do field testing in shopping malls and hair salons？

A.Most high-end cafes do not serve espresso in pods.

B.Goal was to design solution that appealed to women consumers.